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Marketing

Chicago Sports Tech

From mike

mike@chicagosportstech.com
approved

AI Evaluation

Recommendation

45

Maybe

Chicago Sports Tech offers gamified fan engagement to increase dwell time. While the local focus and lack of a contract are attractive, the projected ROI of $1,000 over 90 days is extremely marginal for a busy Chicago pub, and the lack of specific implementation details suggests potential operational friction.

Strengths

  • No contract required reduces long-term financial risk
  • Specific local focus (Chicago)
  • Dwell time is a proven lever for increasing per-check averages
  • Endorsement from a known hospitality brand (Hooters)

Risks

  • Revenue lift of $1,000 over 90 days is only ~$11/day, which may not cover the cost of the service
  • Implementation burden is unknown (hardware vs. software vs. staff training)
  • High churn risk if games do not integrate with the bar's existing AV or atmosphere
  • Generic 'Marketing' categorization without detail on hardware footprint

Follow-up questions

  • What is the monthly service fee or hardware cost?
  • Does this require an integration with our current TV/AV system?
  • How much staff time is required to manage or promote these games?
  • Can you provide a specific case study for a non-franchise neighborhood pub similar to Murphy's?

Estimated value: $333 monthly revenue increase (minus service costs)

How we decided: This request scored low because the pitch describes a gamified fan-engagement tool without concrete proof it works for an independent pub. The revenue estimate is speculative, the implementation requirements are unclear, and there are no independent Chicago bar references. The lack of a long-term contract lowers the risk, but the upside is not strong enough to justify a paid meeting at this stage.

What we still needed before deciding

  • What hardware or software is required on-site?
  • How does the game integrate with the existing POS or loyalty system?
  • Can you provide a case study from an independent Chicago pub?

What the vendor said

What they sell
Games for fans to play in bars to get them to stay longer
Why this meeting
100 customers will stay an extra 30 minutes, leading to a $1000 revenue lift in the first 90 days
Estimated impact
$1000 revenue lift
Hospitality customers
Hooters
Case studies
Dan Smith from Hooters endorses our product as the "best thing he has done in years"
Contract required
No